Cohn & Wolfe Wins Interactive Media Award for its Vignette-Powered Intranet
Austin, Texas (4 March 2009)
Vignette Corporation (NASDAQ: VIGN) announced that Cohn & Wolfe's employee intranet, The Den, has been recognized by the Interactive Media Awards (IMA) for Outstanding Achievement in the public relations category.
Developed in partnership with Vignette, Cohn & Wolfe's The Den is a new kind of intranet - an internal social network that embraces the overarching idea of social media: spark conversations, nurture ideas and foster collaboration by encouraging anyone and everyone to create and respond to new content.
The Outstanding Achievement award is the second-highest honor bestowed by Interactive Media Awards. Eleven PR agencies submitted in 2008, but only The Den received the Outstanding Achievement designation. The Den received an overall score of 465 (out of 500) based on the following criteria: Design, Content, Feature Functionality, Usability, Standards Compliance and Cross-Browser Compatibility. No other agency's website has scored high enough to win an IMA award in the Public Relations category since 2006.
"We're honored to have been recognized by the IMA. As digital and social media transforms our business - and every business - we wanted to create something that mirrored the new communications landscape. This is a great validation of that effort," said Rob Walsh, Chief Information Officer for Cohn & Wolfe.
As opposed to a traditional Intranet where a handful of people control and distribute information, The Den is a democratic community of employees from over 50 Cohn & Wolfe offices around the world who can search for, develop and respond to content-as well as connect with other people-on any variety of topics, projects and ideas.
Among the key functions of The Den:
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Anyone can create a profile, community, blog, wiki or discussion forum
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Employees can bookmark, tag and subscribe to their favorite content
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Every office has its own community and homepage
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Content - including case studies, presentations, proposals, podcasts, articles and blogs - comes from the agency's offices all over the world
The Den even makes it easy to see what's new, as content on the home page dynamically updates based on user activity. Cohn & Wolfe also encourages employees to find colleagues with similar interests outside of work and create communities and blogs on these topics.
"The Den, powered by Vignette, is an excellent example of how to leverage social media tools to drive valuable employee engagement," said Dave Dutch, senior vice president of products and marketing for Vignette. "Vignette congratulates Cohn & Wolfe on this prestigious award."